Section I
Fundamentals of Strategic Advantage

Strategic IT

Real World Case: Safeway PLC: Customer Relationship Management Strategies

Competitive Strategy Concepts

Strategic Uses of Information Technology

Using Internet Technologies

The Value Chain and Strategic IS

Internet-Based Value Chains

Section II
Using Information Technology for Strategic Advantage

Strategi Uses of IT

Real World Case: Ford Motor Company: E-Business and E-Commerce Strategies

Building a Customer-Focused E-Business

Reengineering Business Processes

Improving Business Quality

Becoming an Agile Company

Creating a Virtual Company

Building a Knowledge-Creating Company

Sustaining Strategic Success