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Copyright  2001 McGraw-Hill
Information Center
Student Center Introduction to Information Systems 10/e
Essentials for the Internetworked E-Business Enterprise
James A. O'Brien
Student Center

Chapter 12 - Enterprise and Global Management of E-Business Technology

| Learning Objectives | Chapter Outline | Chapter Overview | Self Quizzes | Key Terms |

Section I
Managing E-Business Technologies

E-Business and IT

Real World Case: Marriott International: Steps to Strategic Business/IT Alignment

Managers and E-Business Technologies

The E-Business Organization

E-Business Technology Management

Managing the IS Function

Section II
Global E-Business Technology Management

The International Dimension

Real World Case: Manheim Auctions, Gillette, and Nypro: Evaluating Global E-Business and E-Commerce Issues

Global E-Business Technology Management

Cultural, Political, and Geoeconomic Challenges

Global E-Business Strategies

Global E-Business Applications

Global IT Platforms

Global Data Access Issues

Global Systems Development


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