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| Figure 1.2: This framework outlines the
major areas of information systems knowledge needed by managerial end users.
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| The text is organized according to the five
major areas of the framework for information systems knowledge mentioned earlier.
Figure 1 illustrates how the text is organized into four modules and two appendices.
Also, each chapter is organized into two distinct sections. This is done to avoid
proliferation of chapters, as well as to provide better conceptual organization of the
text and each chapter. This organization increases instructor flexibility in
assigning course material since it structures the text into modular levels (i.e. modules,
chapters, and sections) while reducing the number of chapters that need to be covered. Each chapter starts with a Chapter Outline and Learning Objectives and ends with a Summary, Key Terms and Concepts, Discussion Questions, Real World Problems, Application Exercises, Review Quiz Answers, and Selected References. Real World Cases are placed at the beginning of each chapter, the end of each section, and in Appendix A at the back of the book. Fig. 1 - The modular structure of the text
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| This text makes extensive use of up-to-date "real world" case studies and problems. These are not fictional stories, but actual situations faced by business firms and other organizations as reported in current business and IS periodicals. This includes three real world case studies and five real world problems in each chapter that apply specifically to that chapter's contents, and five major case studies found in Appendix A. In addition, each chapter contains several Application Exercises, including two hands-on spreadsheet or database software assignments in Chapters 2 through 14, and several Internet assignments in Chapters 6, 8, and 9. The purpose of this variety of assignment options is to give instructors and students many opportunities to apply each chapter's material to real world situations. |
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| This edition contains two new chapters that emphasize how the Internet, intranets, and extranets are revolutionizing the technological infrastructure and tools that enable internetworked enterprises to engage in electronic commerce and enterprise collaboration. This is demonstrated, not only in the text materials in Chapters 8 and 9, but in chapter examples and Real World Cases and Problems throughout the text. Examples include real world cases and problems in electronic commerce like Tripod Inc., CUC International, 1-800-FLOWERS, SpeedServe and Merrill Lynch, Office Depot, Geocities, and Sony Online Ventures, and enterprise collaboration examples like W. L. Gore and Associates, Deckers Outdoor Corporation, Motorola Inc., Dow Chemical Company, Shell Oil Company, and Parsons Brinckerhoff, to name a few. |
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| This text also contains substantial text material and cases reflecting the strategic, international, and ethical dimensions of information systems. This can be found not only in Chapters 12, 13, and 15, but in all other chapters of the text. This is especially evident in many real world cases and problems, such as US West Communications; Nu Skin International; GATX Capital Corporation; Ford Motor Company; Intuit Corporation; Boeing and Deere & Co.; 3M, Whirlpool, and Groupe Schneider; Sumimoto Bank and MacDonald's Corporation; Microsoft and the Cult of the Dead Cow; Dow Corning and Universal Health Services; Reuters and Bloomberg; Omega Engineering; and many, many others. These examples repeatedly demonstrate the strategic and ethical challenges of managing information technology for competitive advantage in global business markets and in the global information society in which we all live and work. |
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