| Chapter 1 | Introduction to Information Systems in Business |
| Real World Cases 1. NFO Research and TalkCity: Transforming Market Research on the Web, p. 7 2. Philadelphia and Washington, D.C.: Success and Failure in IT, p. 15 3. Tripod Inc.: The Business Success of a Web Community, p. 28 |
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| Real World Problems 1. NetMarket and CUC International: Success in Electronic Commerce, p. 30 2. Tatex Thermographers: The Business Value of the Web, p. 31 3. Reuters and Bloomberg: Ethical Issues in Computer Analytics, p. 31 4. Campbell Soup Company: The Business Value of IT, p.32 5. Mazda Motor Corporation: The Business Value of Global Intranets, p. 32 |
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| Chapter 2 | Fundamentals of Information Systems |
| Real World Cases 1. American Management Systems: The Business Benefits of Knowledge Management, p. 39 2. American General Insurance: Moving to Sales Force Automation Systems, p. 53 3. W.L. Gore and Associates: Global Enterprise Collaboration Systems, p. 66 |
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| Real World Problems 1. Creative Computers, Inc.: Internet Telephone and Web Marketing, p. 69 2. The Daily Oklahoman: An Advertising Sales Management System, p. 70 3. Mobil Oil Company: Supply Chain Management Systems, p. 70 4. 1-800-FLOWERS, Inc.: Web-Based Information Systems, p. 71 5. Beaton's Cranberry Growers: Using a Geographic Information System, p. 71 |
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| Chapter 3 | Solving Business Problems with Information Systems |
| Real World Cases 1. Camelot Music: Solving Business Problems with Information Technology, p. 79 2. Millipore Corporation: Analyzing Web Site Requirements, p. 90 3. Reebok International: Redeveloping a Web Site, p. 109 |
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| Real World Problems 1. Hallmark Cards: Solving the Total-Cost-of-Ownership Problem, p. 112 2. Union Pacific Corporation: Solving the Year 2000 Problem, p. 112 3. U.S. Agency for International Development: Failure in Systems Development, p. 113 4. Nabisco Inc.: Challenges of Distributed Systems Development, p.. 113 5. JCPenney Company: Solving Application Performance Problems, p.. 114 |
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| Chapter 4 | Managerial Overview: Computer Hardware |
| Real World Cases 1. SpeedServe and Merrill Lynch: Mainframes as Electronic Commerce Web Servers, p.. 127 2. Evangelical Lutheran Good Samaritan Society: Switching to Network Computing, p.. 146 3. AG Communication Systems: The Business Case for Notebook Computers, p.. 164 |
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| Real World Problems 1. Grenley-Stewart Resources and Rosenbluth International: Using Personal Digital Assistants and the Web, p.. 168 2. Seagate Software: Managing Network Server Farms, p.. 169 3. Sears, Roebuck, and Co.: Moving to Network Computers, p.. 169 4. Republic National Bank and Principal Financial Group: Using Virtual Tape Systems, p.. 170 5. XL Homes, Inc.: Using a Network Scanner, p.. 170 |
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| Chapter 5 | Managerial Overview: Computer Software |
| Real World Cases 1. General Motors, Wayne Memorial Hospital, and Others: Using Speech Recognition Software, p. 177 2. Vanguard Cellular, GE Capital, and Others: Application Software for the PalmPilot, p. 192 3. Home Depot, Service Merchandise Co., and Time New Media: The Business Benefits of Java, p. 207 |
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| Real World Problems 1. Sears, Roebuck & Co. and E.D. Smith & Sons: A Software Suite for Network Computing, p. 211 2. Chevron Corporation: Surveying End User Software Satisfaction, p. 211 3. BC Telecom, Charles Schwab, and Others: Standardizing on Web Browsers, p. 211 4. Chase Manhattan Bank: Developing a Business Application with Java, p. 212 5. Brite Voice Systems: Using lava-Based Software and Web Browsers, p. 212 |
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| Chapter 6 | Managerial Overview: Telecommunications |
| Real World Cases 1. Deckers Outdoor Corporation: Using the Internet as a Virtual Private Network, p. 219 2. Office Depot: Using the Web for Electronic Commerce, p. 237 3. Citibank and AT&T: Improving Global Network Performance, p. 252 |
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| Real World Problems 1. AMVESCAP, PLC: Capitalizing on Intranets and Extranets, p. 256 2. NationsBanc and MapQuest: Balancing Internet/lntranet Web Server Performance, p. 256 3. BMW of North America and Millipore Corporation: Switching to Thin-Client/Fat-Server Computing, p. 257 4. On Command Corporation: The Business Benefits of a Virtual Private Network, p. 257 5. TravelPlus, Inc.: Switching to Network Computing Networks, p. 257 |
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| Chapter 7 | Managerial Overview: Database Management |
| Real World Cases 1. Sears, MCI, and First American: Stocking Data Warehouses with External Information, p. 265 2. Vtel Corporation: Integrating Business Applications with a Data Warehouse, p. 279 3. Sabre Technology Solutions and American Airlines: Using Object/Relational Data Warehouses, p. 291 |
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| Real World Problems 1. Sun Chemical: The Business Benefits of Data Marts, p. 294 2. Lockheed Martin and Hilton Hotels: Using Lightweight Database Management Systems, p. 294 3. U.S. Department of Energy and Lockheed Martin: Improved Reporting with a Multidimensional Database, p. 295 4. Canadian Tire Acceptance Ltd: Improving Customer Service with Linked Databases, p. 295 5. Travelers Property Casualty Corporation: Reducing Costs with Shared Databases, p. 296 |
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| Chapter 8 | The Internet and Electronic Commerce |
| Real World Cases 1. GeoCities, Inc.: Finding Business Success on the Internet, p. 305 2. AMP, Inc.: The Business Value of a Secure Electronic Commerce Server, p. 321 3. Great American Knitting Mills and Others: Outsourcing EDI on the Internet, p. 340 |
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| Real World Problems 1. Sony Online Ventures: Show Business and E-Commerce on the Web, p. 343 2. General Motors Corporation: Benefits and Limitations of Electronic Commerce, p. 343 3. Wal-Mart,, FedEx, and Spiegel: Providing Customer Support on the Web, p. 344 4. E-Toys, Barnes & Noble, and Others: Paying for Success in E-Commerce, p. 344 5. GeoCities,, Inc.: Electronic Commerce in Virtual Communities, p. 344 |
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| Chapter 9 | Intranets, Extranets, and Enterprise Collaboration |
| Real World Cases 1. US West Communications: The Business Value of a Corporate Intranet, p. 351 2. Nu Skin International: The Business Value of a Distributor Extranet, p. 369 3. Motorola, Inc.: Enterprise Collaboration and Knowledge Sharing via an Intranet, p. 392 |
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| Real World Problems 1. Reliance Group Holdings: Moving to Intranets and Extranets, p. 395 Dow Chemical Company: Collaboration via Data Conferencing, p. 396 3. Knight-Ridder, Inc.: A Business Case for the Intranet, p. 396 4. Shell Oil Company: Using an Intranet for Knowledge Management, p. 397 5. Amoco Chemical: An Intranet Publishing Solution, p. 397 |
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| Chapter 10 | Information Systems for Business Operations |
| Real World Cases 1. Gulf States Paper Corporation: Machine Vision Systems in Manufacturing, p. 405 2. Book-of-the-Month Club: Direct Marketing on the Web, p. 430 3. Adaptec, Inc.: Improving Manufacturing Operations through Electronic Commerce, p. 441 |
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| Real World Problems 1. Hot Jobs, Inc.: Improving Job Hunting on the Web, p. 445 2. EarthLink Network: Analyzing Web Site Traffic for Advertising Effectiveness, p. 445 3. Gulf Canada Resources: Using an Intranet for Corporate Budgeting, p. 446 4. Ornda HealthCorp: The Business Value of ComputerBased Recruiting Systems, p. 446 5. First Financial Federal Credit Union: Offering Web-Based Financial Services, p. 447 |
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| Chapter 11 | Information Systems for Managerial Decision Support |
| Real World Cases 1. Parsons Brinckerhoff: Intranets: Everyone's Information System, p. 455 2. Offce Depot, Inc.: The Business Value of Online Analytical Processing, p. 472 3. Charles Schwab & Co.: Using an Intranet for Decision Support, p. 496 |
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| Real World Problems 1. GAF Materials Corporation: Using Online Analytical Processing for Manufacturing Cost Management, p. 500 2. Sears, Roebuck & Co.: Using Geographic Information Systems in Operations Management, p. 500 3. Reynolds Metals Company: Forecasting for Decision Support, p. 501 |
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| Chapter 12 | Information Systems for Strategic Advantage |
| Real World Cases 1. GATE Capital Corporation: Sharing Information Technology for Competitive Advantage, p. 509 2. Ford Motor Company: Using Intranets and Extranets for Competitive Advantage, p. 523 3. Intuit Corporation: Strategic Transitioning to Web Commerce, p. 550 |
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| Real World Problems 1. The Atlanta Journal-Constitution: Strategic Positioning for Web Competition, p. 553 2. Boeing and Deere & Co.: Competitive Advantage with ERP Systems, p. 554 3. First American and Sears Roebuck: The Strategic Effects of Data Warehousing, p. 554 4. Dana Commercial Credit and MCI: Total Quality Management with IT, p. 555 5. Elf Atochem North America: Strategic Outsourcing and Systems Development, p. 555 |
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| Chapter 13 | Managing IT: Enterprise and Global Management |
| Real World Cases 1. CheckFree, Inc.: Choosing an Information Technology Architecture, p. 565 2. The Home Depot, Inc.: Managing Information Technology, p. 587 3. 3M, Whirlpool, and Groupe Schneider: Global Business / IT Strategies, p. 604 |
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| Real World Problems 1. Fingerhut Corporation: Splitting IT Management, p. 607 2. Shared Medical Systems: Client/Server System Management, p. 608 3. Blockbuster Entertainment and Dow Chemical: Business/lS Relationship Management, p. 608 4. Sumitomo Bank and McDonald's: Global Network Management, p. 609 5. Standard Chartered Bank: Challenges of Global IT Management, p. 609 |
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| Chapter 14 | Managing IT: Planning and Implementing Change |
| Real World Cases 1. The U.S. Federal Aviation Administration: Failure in IS Planning, p. 617 2. WineAccess.Com, Inc.: Developing an E-Commerce Web Site, p. 629 3 Armstrong World Industries: Implementing Sales Force Automation, p. 644 |
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| Real World Problems 1. Orient Overseas Container Shipping Line: Implementing Financial Software, p. 647 2. Nabisco, Inc.: Sprinting to Year 2000 Success, p. 647 3. Chiron Corporation: Recommendations for IT Implementation, p. 648 4. Virtual Vineyards: Evaluating Java for Web Site Development, p. 648 5. Ford Motor Company: Developing and Implementing Intranet Applications, p. 649 |
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| Chapter 15 | Managing IT: Security and Ethical Challenges |
| Real World Cases 1. Microsoft and the Cult of the Dead Cow: Hacking into Windows NT, p. 655 2. Dow Corning and Universal Health Services: Business/IT Ethics, p. 669 3. Omega Engineering, Inc.: Security Failures and Computer Crime, p. 692 |
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| Real World Problems 1. First Union and Sears Roebuck: The Ethics of Computer Matching, p. 695 2. General Motors and AT&T: The Ethics of Customer Profiles, p. 696 3. Young & Rubicam and National Semiconductor: Securing the Internet, p. 696 4. Prudential Insurance and Geico:: Disaster Recovery Contingency Plans for Year 2000, p. 697 5. James A. Cooley:: How to Fight Spam, p. 697 |
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| Appendix A | Real World Case Studies |
| Bank of America: Leadership in IS Development
and Project Management, p. 703 Sonoco Products Company: Reengineering Business and Information Technology, p. 708 Yahoo! Incorporated: Building a Business Brand on the Internet, p. 714 America Online: Business Success in Cyberspace,, p. 720 U.S. Internal Revenue Service: Failure in Information Technology Management, p. 731 |
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