O'Brien CoverManagement Information Systems 4/e - James A. O'Brien
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Chapter 1: Introduction to Information Systems in Business



Web Links
web links

Real World Case 1: NFO Research and Talk City: Transforming Market Research on the Web
  1. www.nfor.com/interactive/nfoi_netfocus.html

    Details of the NFO focus groups service are introduced on this web site. Demo is available.

  2. www.talkcity.com
    TalkCity provides a web community for everybody. Perceptual knowledge of web simulation can be gained by 'living' in this community.
Real World Case 2: Philadelphia and Washington. D.C.
  1. www.phila.gov/
    Official web site for the city of Philadelphia.
Read World Case 3: Tripod Inc.: The business Success of a Web Community
  1. www.tripod.com/

    You can build your homepage explore other great member sites interact with Tripod members and buy and sell your way to great deals and easy cash

  2. www.qub.ac.uk/mgt/papers/eitc/
    In this paper the author has developed an argument that interactive Web use and relationship marketing will come from the community and voluntary sector give examples of such innovation and make a case for software and hardware developers to work with people from such communities to design Appropriate Internet Technologies.


Real World Problem 1: Net Market and CUC International: Success in Electronic Commerce.
  1. http://www.netmarket.com/ctg/cgi-bin/NetMarket/netMarketMain/
  2. This is the main page for Net Market through which customers can find all the available services.

  3. http://www.cendant.com
  4. This is the home page of Cendant Corporation that invented online shopping over a decade ago and also brought Net Market.

  5. http://headlines.yahoo.com/Full_Coverage/Business/Electronic_Commerce/
    This is the full cover page of electronic commerce from yahoo including news and related web sites.


Real World Problem 2: Tatex Thermographers: The Business Value of the Web
  1. http://www.tatex.com/
  2. This is the home page of Tatex Themographers through which visitors can find the information on the company products and local dealers.

  3. http://www.tatex.com/products/index.htm
    Pictures and brief introduction of the products at Tatex are provided at this location. Local dealer’s information and new dealer’s application can be accessed on product page.


Real World Problem 3: Reveters and Bloomberg: Ethical Issues in Computer Analytics
  1. http://www.reveters.com/products/financial/index.html
  2. Reveters’ online financial services are presented on this site.

  3. http://www.bloomberg.com/welcome.html
    This is the Bloomberg’s home page. Through Go Market and Go Analysis you can find most of its financial services.


Real World Problem 4: Campbell Soup Company: The Business Value of IT
  1. http://www.im.se/IMI_ess.html
  2. Detailed information on ESS software is provided on this site. All functions are divided into three Categories: Planning Execution and Decision Support.

  3. http://www.campbellsoup.com
    This is the home page of Campbell Soup Company.


Real World Problem 5: Mazda Motor Corporation: The Business Value of Global Intranets
  1. http://pathfinder.com/fortune/specials/intranets/index.html
  2. Comprehensive introduction to Intranet is provided on this site by Fortune.

  3. http://www.mazda.com/
    This is the home page of Mazda. You will find its global organization and see the importance of the application of its Intranets.


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