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	Management Information Systems 4/e - James A. O'Brien
	Online Learning Center

Learning Objectives

1	Identify and give examples of several major ways that companies are using the Internet for business.
2	Explain the business benefits and limitations of push versus pull approaches to interactive marketing on the Web.
3	Identify and give examples of several ways that Internet applications provide significant business value to a company and its customers.
4	Give examples of several ways that companies can implement business-to-consumer and business-to-business commerce on the Internet.
5	Discuss several electronic payment challenges and solutions for electronic payment security on the Internet.

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