 | Management Information Systems 4/e - James A. O'Brien | |||||
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| Online Learning Center |  | |||||
Chapter 12: Information Systems for Strategic Advantage
I. Fundamentals of Strategic Advantage
B. Competitive Strategy Concepts [Figure 12.2] C. Strategic Roles for Information Systems
2. Promoting Business Innovation 3. Lock In Customers & Suppliers 4. Creating Switching Costs 5. Raising Barriers to Entry 6. Leveraging a Strategic IT Platform 7. Developing a Strategic Information Base D. Breaking Business Barriers [Figure 12.7]
2. Breaking Geographic Barriers 3. Breaking Cost Barriers 4. The New Economies of Information 5. Breaking Structural Barriers E. The Value Chain and Strategic IS [Figure 12-10] II. Strategic Applications and Issues in Information Technology [Figure 12-11]
2. Ford Motor Company 3. CIGNA Corporation B. Improving Business Quality
2. Sun Mircosystems 3. AMP Corporation C. Becoming an Agile Competitor [Figure 12-20]
2. Motorola and Toshiba D. Creating a Virtual Company [Figure 12-21]
2. Cisco Systems 3. Steelcase Inc. E. Building the Knowledge-Creating Company F. Using the Internet Strategically
2. MacAffee Associates 3. Digital Equipment Corporation G. Sustaining Strategic Success [Figure 12-34] |
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