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New Material On Data Mining In the "new economy" identifying key customers is of paramount importance. The role data mining plays is this process makes this process more relevant to students. New, Larger data sets and internet links to business sources The importance of the web as a tool for business research is emphasized with this edition. The accompanying website offers many valuable links to important business sources. Updated STATPAD offers robust Excel-add-in package The latest version of STATPAD offers student the latest and strong add-in package on the market. New exercises, cases, and projects New problems sets with recent data help motivate students. Focuses on basic understanding and interpretation of statistics rather than theory and computation By minimizing mathematics and emphasizing business problems, statistics becomes more relevant to business students. Liberal use of graphics and large data sets The data analytic emphasis of the text reflects the way business problems are dealt with in the business environment. |
