| Reviews
"The
book itself is beautifully produced and really makes it very
easy - quite pleasureable - to get into the material of the
book. I believe your production and editorial teams and everyone
else involved in putting it together and marketing the book
deserves the highest praise. So extremely well produced, and
yet very competitively priced: here in Hull, UK, it cost me
about £33. The common range of university textbooks in accounting,
economics and management is between £28 and £35. However, it's
not rare at all to pay about £50 for many academic books. I
hope the book will be a roaring success. I also think adding
the CD is an absolute "stroke of genius" for a field like business
dynamics modeling. It really deserves a big applause and could
be a great marketing tool. Offering the various supplementary
support materials on the website shows the commitment of author
and publisher. Many years ago, when I started my first career
in economics, I grew up with PA Samuelson's introductory textbook
on economics. It was a bestseller for at least 50 years. I just
hope that Sterman's Business Dynamics will also become such
a standard textbook and join the "Samuelsons" of this world.
Once again, congratulations and thanks for your help."
Professor T.G. Geerling of Hull University, United Kingdom
"Congratulations on your excellent
book "Business Dynamics - System Thinking and Modeling for an
Complex world". Even for a not-native-English-speaker, like
me, it is easy to read and it makes great fun to go through
diagrams and formulas. We are a small group of retired research
scientists and recently we were arguing if System Dynamics are
a process like benchmarking or Just-in-Time or if System Dynamics
are simulation tools. Could we be right in assuming that System
Dynamics are a combination of both? If this is correct than
System Dynamics would be most advanced decision support tool."
Othmar von Ettingshausen, Duesseldorf (Germany)
"Finally, a book that comprehensively
addresses many of the important topics associated with systems
thinking and modeling." Dave Hoffman University
of Alaska
"System dynamics has grown for forty
years with activity doubling perhaps every four years. Even so, the
profession of systems dynamics is still in its infancy. Insufficient
teaching materials have delayed development of this field. Now, John
Sterman has given us a major and much needed new textbook in his
Business Dynamics. But the book is more than a classroom text, it is
a handbook with which practitioners in the field can advance their
skills. The book contains a wealth of material covering all
important aspects of system dynamics." Jay W.
Forrester
"The field of system dynamics was created
in 1956 under the leadership of MIT Professor Jay W. Forrester to
evaluate how alternative policies affect growth, stability,
fluctuation, and changing behavior in corporations, cities, and
countries. Forrester founded the System Dynamics Program in the
Alfred P. Sloan School of Management at MIT. John Sterman is
currently Director of the System Dynamics Group at MIT.
This text is a summary of the wisdom and
knowledge gathered over more than twenty years of research dedicated
to the study of practical methods for systems thinking and the
dynamic modeling of complex systems. It is well written, easy to
understand, and worthy of serious consideration.
I believe the text is destined to become
a classic. It is written in a straightforward style and does not
require prerequisite knowledge of higher mathematics. Indeed, in the
author's words, 'one of the strengths of the text is the way it
presents system dynamics with a minimum of mathematical formalism.
The goal is to develop the reader's intuition and conceptual
understanding, without sacrificing the rigor of the scientific
method.' This goal is achieved well.
The text opens with a succinct and
well-organized description of approaches to the study of complex
systems. It develops a set of principles for successful use of
systems dynamics and provides well-written overviews of the Modeling
Process and dynamic systems
It covers the construction of causal loop
diagrams and describes their application in a variety of business
and engineering examples.
"This is one of the best texts in its
field for upper division undergraduate courses and graduate
programs. It will be useful to many in business, engineering, and
science. " Daniel A. Joseph, Rochester Institute of
Technology
"Here, at last, is a textbook that will
do justice to the richness of system dynamics, and at the same time
lead students in and entertaining yet scholarly way to discover for
themselves the challenge and satisfaction of serious modeling for
learning." John Morecroft, London Business School
"I think the CD attachment is a great idea
and the challenges are very challenging! The book is equally
useful to students, consultants, and academics and captures
the essence of all the previous SD literature that I have read
so far.." Mark Rowland, PriceWaterhouseCoopers
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