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Stephen Haag, UNIV OF DENVER
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  • ISBN: 0-07-255990-X
    Description: ©2002 / Softcover with CDROM
    Publication Date: February 2002

    This exciting, new concepts text emphasizes all that is current, cutting-edge, and interesting to students in the introductory course. Focusing specifically on users, consumers and purchasers of technology, this text provides a no-nonsense coverage of the absolute essentials for using technology in today’s wired world. The I-Series offers excellent coverage on the basics, as well as extensive information on building a Web site, E-Commerce, implications of technological advances, maintaining a computer system, buying your first PC, and more. Each chapter also contains coverage of security, ethics, and privacy and an introduction to the web-based Life Long Learning modules.
    • Consumer/User Focus - Consistently presents what students can do and achieve with technology followed by discussions of how the technology actually works. The I-Series was designed for users, consumers, and purchasers of technology, in other words, today’s students. Regardless of how much or how little your students know about technology, they have already had some experience with the technology such as the Internet and CD-ROMs.

      o I-Buy Boxes- Cover all issues related to buying and upgrading your own PC! Examples include lease v. purchase, pros and cons of multi-function printers, warranties, and quality of life. (1/chapter)

      o I-Witness Boxes- An Up-Close Look at Web Sites provides the dos and don'ts of web site design. Critical thinking is encouraged as students are asked to look at and analyze good and bad sites. Examples include web hosting, images and graphics, and blinking binge. (1/chapter)

      o E-Commerce Projects- These hands-on projects in the End of Chapter Material are focused on business-to-consumer e-commerce on the web. (4-5/chapter)

      o Interactive Companion CD-ROM- Packaged free with every new book, is integrated with the I-Series text. Chapter opening interactive lab and references throughout the text help explain difficult concepts such as computer anatomy and programming with visuals and animations.

    • Innovative End-of-Chapter Materials- Begin with a Chapter Summary, which is a brief overview of key points that refers students to the web site for further exploration. Followed by loads of in-depth, hands-on projects and exercises organized to follow a 3-level system of instruction:

      o Review of Terminology (Level 1)-Crossword puzzle and Key Terms test students’ knowledge.

      o Review of Key Concepts (Level 2)-Multiple Choice, True/False, and jeopardy-style questions.

      o Hands-On Projects (Level 3)- Fifteen to twenty critical-thinking projects that direct students to the web and Interactive CD-ROM for more information. Organized in the following categories:

      a. E-Commerce

      b. On the Web

      c. Ethics, Security and Privacy

      d. Group Activities

      e. Looking Back (wrap-up tying together what's been learned to this point…)/ Looking Ahead (…and linking what's been learned to what lies ahead.)

    • Ethics, Security & Privacy, Legal Issues- These current, key topics are integrated throughout the text. The following elements encourage students to a look at these important issues, which provide a real-world emphasis to content coverage.

      o I-Series Insights Boxes: Provide informative discussions on topics such as getting conned by the dot-com industry and safety issues regarding internet purchases. (1/chapter)

      o Each Chapter: Includes end-of-chapter projects on Ethics/Security/Privacy

      o Chapter 7: Is devoted exclusively to this topic.

    • The Changing Nature of Technology- The I-Series emphasizes emerging technologies and the uses of technology. Leading-edge coverage of topics such as-Palm Top Computers and Cell Phones for accessing the Web, automatic speech recognition for conversing with the computer, guidelines to follow for determining how much RAM to buy, and what processor speed to have.

      o Practically Speaking Box- This is a full, standalone page discussing a real-life technology issue. This topical coverage is flexible, very visual and carries a high-tech magazine style theme. Examples include Telecommuting, How Real is Virtual Reality, Smart Phone that do Everything, and Email/Internet Addiction (1/chapter)

      o Chapter 9- Entitled “Emerging Technologies,” includes such topics as biometrics and e-cash.

    • Life-Long Learning Modules (Appendices)- A unique feature of this text, refer students to text web site for further exploration. These modules include information that we not only want students to access now (while they’re taking the course) but throughout the rest of their lives. In the printed text, students will see the main Web page for each module. These main web pages will include some introductory text and numerous links to subsequent Web pages. The web pages will be revised and updated every 60 days by the authors so that they remain current.
    • Did You Know? Chapter Opener- Your students will love these! Right up front, you will find 6-10 interesting and fun chapter opening facts to entice the student and make them want to read on.

      o There is also always one fact left unanswered in the text and then answered on the text web site.

      o A Marginal element continues chapter-opening theme with a few quick facts integrated throughout the chapter.

    • Making the Grade- Quick concept checks at end of each major section encourage students to stop and check to see if they are retaining the content.
    • Harness the assets of the Web to keep your course current with PowerWeb! This online resource provides high quality, peer-reviewed content including up-to-date articles from leading periodicals and journals, current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more! PowerWeb is available packaged with a McGraw-Hill text or for online purchase from the Web site
    • With the purchase of a Business Week edition of a McGraw-Hill/Irwin textbook, students will receive a 15-week subscription to Business Week for only $8.50 more than the price of the book alone. Students will also enjoy free access to the Business Week Resource Center website at for the duration of their magazine subscription.

    Table of Contents
    CHAPTER 1 COMPUTERS IN YOUR LIFE TODAY: Are You Ready to Become Wired?
    A:// You, Your Computer, and the World Wide Web
    B:// Your Computer System and Its Components
    C:// More Surfing on the Web
    D:// Computers in Society
    E:// Consumer Issues
    F:// Summary
    CHAPTER 2 THE WORLD WIDE WEB AND THE INTERNET How Vast Is Your Virtual Imagination?
    A:// The World Wide Web
    B:// E-Mail
    C:// The Internet
    D:// Interactive Internet Applications
    F:// Consumer Issues
    E:// Summary
    CHAPTER 3 SOFTWARE AND MULTIMEDIA What Can Your Computer Do for You?
    A:// Software Basics
    B:// System Software
    C:// Application Software
    D:// Multimedia
    E:// Consumer Issues
    F:// Summary
    CHAPTER 4 E-COMMERCE, WEB MULTIMEDIA, AND WEB AUTHORING How do you Harness the Power of the Web?
    A:// How Your Computer Does Its Thinking
    B:// Memory for Short Term Only
    C:// Expansion Buses, Cards, and Connectors
    D:// Consumer Issues
    E:// Summary
    CHAPTER 5 A CONSUMER'S GUIDE TO COMPUTER SYSTEMS What Do You Need to Know When Buying a Computer?
    A:// Input Devices
    B:// Output Devices
    C:// Input and Output Devices That Act as One
    D:// Storage for the Duration
    E:// Consumer Issues
    F:// Summary
    A:// Web Authoring
    B:// Electronic Commerce
    C:// Computer Networks
    D:// Data Communications
    E:// Consumer Issues
    F:// Summary
    CHAPTER 7 ETHICS, SECURITY, AND PRIVACY What's Right, What's Wrong, and How You Can Protect Yourself?
    A:// Ethics
    B:// Security
    C:// Privacy
    D:// Your Rights
    E:// Summary
    CHAPTER 8 FILES AND DATABASES How Do You Organize Your Information?
    A:// Touching Your Senses
    B:// Intelligent Home Appliances
    C:// Electronic Commerce Tomorrow
    D:// The Internet of Tomorrow
    E:// Summary
    CHAPTER 9 EMERGING TECHNOLOGIES How about a Preview of Coming Attractions?
    CHAPTER 10 SYSTEMS DEVELOPMENT Why is Packaged Software Sometimes Not Enough?
    CHAPTER 11 COMPUTER PROGRAMMING How Can You Create Your Own Software?
    CHAPTER 12 ORGANIZATIONAL INFORMATION SYSTEMS Why Are Computers the Heavy Artillery in Business?
    CHAPTER 13 COMPUTER BRAINPOWER How Can You Use Your Computer to Help You Think?