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What is an Online Learning Center?   Humanities & Social Sciences Irwin Business & Economics Science, Engineering & Math   PageOut® Blackboard eCollege Top Class WebCT   McGraw-Hill Asia/Pacific McGraw-Hill Australia McGraw-Hill Ryerson (Canada) McGraw-Hill Europe Tata/McGraw-Hill (India) McGraw-Hill Italy McGraw-Hill Latin America McGraw-Hill Spain	CONTEMPORARY ADVERTISING, Eleventh Edition Authors: William F. Arens (deceased) Michael F. Weigold Christian Arens ISBN:    0-07-352991-5 Description:    © 2008 / Hardcover / 752 pages ESSENTIALS OF CONTEMPORARY ADVERTISING Authors: William F. Arens (deceased) David Schaefer, SACRAMENTO CITY COLLEGE ISBN:    0-07-313666-2 Description:    © 2007 / Softcover / 592 pages ADVERTISING AND PROMOTION: An Integrated Marketing Communications Perspective w/ Premium Content Card, Seventh Edition Authors: George E. Belch, SAN DIEGO STATE U-SAN DIEGO Michael A. Belch, SAN DIEGO STATE U-SAN DIEGO ISBN:    0-07-325596-3 Description:    © 2007 / Hardcover THE SAY IT WITH CHARTS COMPLETE TOOLKIT Author: Gene Zelazny ISBN:    0-07-147470-6 Description:    © 2007 / Softcover with CDROM / 312 pages CONTEMPORARY ADVERTISING, Tenth Edition Author: William F. Arens (deceased) ISBN:    0-07-296472-3 Description:    © 2006 / Hardcover / 736 pages SAY IT WTH PRESENTATIONS, REVISED & EXPANDED, Second Edition Author: Gene Zelazny ISBN:    0-07-147289-4 Description:    © 2006 / Hardcover / 160 pages PRINCIPLES OF ADVERTISING & IMC W/ ADSIM CD-ROM, Second Edition Author: Tom Duncan, University of Denver ISBN:    0-07-304971-9 Description:    © 2005 / Hardcover with CDROM SAY IT WITH CHARTS WORKBOOK Author: Gene Zelazny ISBN:    0-07-144162-X Description:    © 2005 / Softcover / 124 pages ADVERTISING MEDIA PLANNING, Sixth Edition Authors: Jack Z. Sissors, NORTHWESTERN UNIVERSITY Roger Baron, Foote, Cone & Belding ISBN:    0-844-21563-5 Description:    © 2002 / Hardcover / 445 pages POSITIONING: The Battle for Your Mind Authors: Al Ries Jack Trout, None Listed ISBN:    0-07-137358-6 Description:    © 2001 / Softcover / 213 pages SAY IT WITH CHARTS: The Executive’s Guide to Visual Communication, Fourth Edition Author: Gene Zelazny ISBN:    0-07-136997-X Description:    © 2001 / Hardcover / 225 pages ADVERTISING PRINCIPLES Author: Bruce G. Vanden Bergh, Michigan State University ISBN:    0-844-22990-3 Description:    © 1999 IMAGE BY DESIGN: From Corporate Vision to Business Reality, Second Edition Author: Clive Chajet, Chajet Consultancy LLC ISBN:    0-07-292602-3 Description:    © 1997 / Softcover / 272 pages DRIVING BRAND VALUE: Using Integrated Marketing to Manage Profitable Shareholder Relationships Author: Thomas R. Duncan, University of Colorado At Boulder ISBN:    0-786-30822-2 Description:    © 1997 / Hardcover / 312 pages THE NEW MARKETING PARADIGM: Integrated Marketing Communications Authors: Don E. Schultz, Northwestern University Stanley Tannenbaum Robert F. Lauterborn ISBN:    0-844-23452-4 Description:    © 1996 / Softcover / 240 pages STRATEGIC ADVERTISING CAMPAIGNS, Fourth Edition Authors: Don E. Schultz, Northwestern University Beth E. Barnes ISBN:    0-844-23015-4 Description:    © 1996 MEDIA PLANNING: A Practical Guide, Third Edition Author: Jim Surmanek ISBN:    0-844-23512-1 Description:    © 1996 / Softcover / 224 pages
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