INTERNATIONAL MARKETING, SEVENTEENTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2016 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2013, 2011, and 2009. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 ISBN 978-0-07-784216-1 MHID 0-07-784216-2 Senior Vice President, Products & Markets: Kurt L. Strand Vice President, General Manager, Products & Markets: Michael Ryan Vice President, Content Design & Delivery: Kimberly Meriwether David Managing Director: Susan Gouijnstook Brand Manager: Kim Leistner Director, Product Development: Meghan Campbell Product Developer: Heather Darr Marketing Manager: Elizabeth Schonagen Digital Product Analyst: Kerry Shanahan Director, Content Design & Delivery: Terri Schiesl Program Manager: Faye M. Herrig Content Project Managers: Jessica Portz, Keri Johnson, Karen Jozefowicz Buyer: Laura M. Fuller Design: Tara McDermott Content Licensing Specialist: DeAnna Dausener Cover Image: © Stocktrek Images/Getty Images/RF Compositor: MPS Limited Printer: R. R. Donnelley All credits appearing on page or at the end of the book are considered to be an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Cateora, Philip R., author. International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. Seventeenth edition. | New York, NY : McGraw-Hill Education, 2016 LCCN 2015036297 | ISBN 9780077842161 (alk. paper) LCSH: Export marketing. | International business enterprises. LCC HF1416 .C375 2016 | DDC 658.8/4—dc23 LC record available at http://lccn.loc.gov/2015036297 The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not guarantee the accuracy of the information presented at these sites. mheducation.com/highered
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