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Geringer_InternationalBusiness

Contents xxv Trade Missions and Trade Fairs 318 Research in the Local Market and as Practiced 319 What Methods Are Available for Entering Foreign Markets? 320 Nonequity Modes of Entry 321 | Equity-Based Modes of Entry 322 Summary 324 | Key Terms | Critical Thinking Questions | globalEDGE Research Task | Minicase | Notes module 13 Marketing Internationally Differences between Domestic and International Trade 330 The Marketing Mix 330 Standardize, Adapt, or Start from Scratch? 330 Product Strategies 331 Modifying Types of Products 332 Foreign Environmental Forces 333 Promotional Strategies 336 Advertising 337 Media Availability and Internet Advertising 340 Type of Product 340 | Foreign Environmental Forces 340 Neither Purely Global nor Purely Local 343 Personal Selling 344 | Sales Promotion 344 | Public Relations 345 Pricing Strategies 346 Standardizing Prices 346 | Foreign National Pricing 347 | International Pricing 347 Distribution Strategies 347 Standardizing Distribution 347 | Foreign Environmental Forces 348 Summary 349 | Key Terms | Critical Thinking Questions | globalEDGE Research Task | Minicase | Notes module 14 Managing Human Resources in an International Context Worldwide Labor Conditions 356 Overall Size of the Workforce 356 | Aging of Populations 356 | Urbanization of Workforce 357 | Immigrant Labor 358 | Guest Workers 360 | Brain Drain 360 | Labor Unions 361 The Strategic Approach to International Human Resource Management 363 Recruitment and Selection of Employees 363 Ethnocentric Staffing Policy 363 | Polycentric Staffing Policy 365 | Regiocentric Staffing Policy 366 | Geocentric Staffing Policy 366 Training and Development of Employees 368 Home- or Parent-Country National 368 | Host-Country National 368 | Third-Country National 369 Expatriates 370 The Expatriate’s Family 371 | Preparation for the Transition: Language Training 373 | Expatriate Services 373 | Repatriation—The Shock of Returning Home 375 Compensation for International Assignments 375 Salaries 376 | Allowances 377 | Bonuses 379 | Compensation Packages Can Be Complicated 381 | Compensation of Third-Country Nationals 381 | International Status 382 | Perks 382 | What’s Important to You? 384 Summary 385 | Key Terms | Critical Thinking Questions | globalEDGE Research Task | Minicase | Notes module 15 International Accounting and Financial Management Accounting and Foreign Currency 394


Geringer_InternationalBusiness
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