module 3 Sociocultural Forces “ THE DOMESTIC COMPANIES THAT ARE LIKELY TO SEE INCREMENTAL 60 GROWTH IN THE COMING DECADES ARE THOSE THAT . . . ARE DEVELOPING THE STRATEGIC SKILL SET TO MASTER DOING BUSINESS ACROSS CULTURES. CR OSS- CULTURAL CORE COMPETENCE IS A T THE CRUX OF TODAY’S SUSTAINABLE COMPETITIVE ADVANTAGE. ” —Denise Pirotti Hummel, CEO of Universal Consensus Brueghel’s Tower of Babel story (in the book of Genesis) explains how God scattered the prideful people who built such a magnificent tower, confounding their speech and separating them with different languages and cultures. LEARNING OBJE CTIVE S After reading this module, you should be able to: LO 3-1 Describe what culture is. LO 3-2 Identify the ways culture affects all business activity. LO 3-3 Describe how culture shows itself. LO 3-4 Describe four frameworks for analyzing culture. LO 3-5 Describe the global mind-set and the MBI model. LO 3-6 Discuss cautions for using cultural frameworks in business.
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