viii About the Authors Michael S. Minor Michael S. Minor is professor of marketing and international business at the University of Texas Rio Grande Valley and interim chair of the marketing department. He previously served as director of the Ph.D. program and as undergraduate program director there. He was educated at the University of North Carolina, American University, and Cornell and holds his Ph.D. from Vanderbilt University. He began his international career in Asia, where he lived for several years. His current research interests are in consumer neuroscience, social network behavior, and advertising. He has published in Journal of Retailing, Journal of Advertising, Journal of International Business Studies, Psychology and Marketing, International Studies of Management and Organization, Cyberpsychology and Behavior, Journal of Advertising Research, Academy of Management Learning and Experience, the Wiley Encyclopedia of Management, and elsewhere. He is the author of Flash Marketing, and coauthor with John C. Mowen of Understanding Consumer Behavior and the forthcoming Consumer Behavior: A Managerial Approach. He is a prolific collaborator with current and former Ph.D. students and has directed some 15 doctoral dissertations. He is a former member of a country band and currently plays in the band at his church. A member of BMI, he has written nearly two dozen songs, some of which are actually fairly good. Don A. Ball Don A. Ball, a consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe.
Geringer_InternationalBusiness
To see the actual publication please follow the link above