STORY OF THE LEARNING PROGRAM x International Business was developed to make international business more accessible and the teaching and learning experience more personal in order to allow all students to become informed global citizens with a global mind-set. FLEXIBLE LEARNING EXPERIENCE ACCESSIBLE TO ALL • This new learning program presents the essential content in 15 compact modules that are carefully written with today’s student reader in mind. • The chapters are designed from the ground up to speak to your students by introducing them to international business concepts unfolding in the world around them. Contemporary examples explore the decisions of businesses from around the world, such as YouTube, Twitter, Walmart, Xiaomi, eBay, Nestlé, Mondelez, Starbucks, Zara, Nissan, Mattel, Apple, McDonald’s, Cognizant, Kiva, Chobani, and Google. Specific student-relevant features of every chapter include an introductory example that focuses on the chapter’s main ideas with a narrative to which students can relate. • In-text Global Debate material, eye-catching photos, maps, and figures reinforce the appeal, build geography skills, and increase accessibility and readability. PERSONAL LEARNING EXPERIENCE • To provide a more personal connection with the student reader, the authors connect the content to culture wherever appropriate in the narrative, and include additional fun Culture Facts cultural highlights to provide a stimulating set of examples to help intrigue and interest the students and make content more personally relevant. • Exclusive Get That Job! From Backpack to Briefcase vignettes feature recent graduates succeeding in international roles within their organizations. • The SmartBook® program provides students with an easy-to-use, effective, and efficient study experience. The adaptive learning platform paces and reinforces learning, and supports a flipped classroom pedagogy in which students learn the basic material outside of class and class time is dedicated to applications and problem solving. • The authors have written the content in a unique, modular format allowing faculty to personalize their course according to specific requirements and course goals. Each module and the bonus modules have been written to stand on their own, a unique feature that provides additional flexibility to the instructor and enhances comprehension for students.
Geringer_InternationalBusiness
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