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Geringer_InternationalBusiness

xi CURRENT AND RIGOROUS COVERAGE OF ESSENTIAL CONTENT • The text’s presentation of basic concepts includes the latest research and theory highlighted by engaging, student-centered applications. We believe rigor enriches learning, and when combined with the exceptional readability and relevance of our approach to the material, this rigor can motivate the learner to perform at a higher level. Rigor, readability, and relevance differentiate our book. • The growing role of emerging markets, including the BRIC countries of Brazil, Russia, India, and China, is stressed in examples throughout the modules. AUTHOR-CREATED RESOURCES FOR EVERY COURSE FORMAT • Instructors adopting International Business will find it easy to deliver the course in a variety of formats, including large lecture, online, hybrid, and flipped classrooms. The author team has carefully developed instructor support materials as well as application exercises designed to involve students and bring them closer to the concepts covered. • An end-of-module mini-case is provided to spark class discussion and apply concepts to the situation facing an international business or international manager.


Geringer_InternationalBusiness
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