Using American Sign Language, a form of nonverbal communication, a football coach discusses a play with his team. The Silent Warriors, four-time national champions and the pride of the Alabama School for the Deaf, have defeated both hearing and nonhearing teams. 66 CHAPTER THREE Culture NONVERBAL COMMUNICATION If you don’t like the way a meeting is going, you might suddenly sit back, fold your arms, and turn down the corners of your mouth. When you see a friend in tears, you may give a quick hug. After winning a big game, you probably high-five your teammates. These are all examples of nonverbal communication, the use of gestures, facial expressions, and other visual images to communicate. We are not born with these expressions. We learn them, just as we learn other forms of language, from people who share our same culture. This statement is as true for the basic expressions of happiness and sadness as it is for more complex emotions, such as shame or distress (Fridlund et al. 1987). Like other forms of language, nonverbal communication is not the same in all cultures. For example, sociological research done at the micro level documents that people from various cultures differ in the degree to which they touch others during the course of normal social interactions. Even experienced travelers are sometimes caught off guard by these differences. In Saudi Arabia, a middle-aged man may want to hold hands with a partner after closing a business deal. In Egypt, men walk hand in hand in the street; in cafés, they fall asleep while lounging in each other’s arms. These gestures, which would shock an American businessman, are considered compliments in those cultures. The meaning of hand signals is another form of nonverbal communication that can differ from one culture to the next. In Australia, the thumbs-up sign is considered rude (Passero 2002; Vaughan 2007). A related form of communication is the use of symbols to convey meaning to others. Symbols are the gestures, objects, and words that form the basis of human communication. The thumbs-up gesture, a gold star sticker, and the smiley face in an e-mail are all symbols. Often deceptively simple, many symbols are rich in meaning and may not convey the same meaning in all social contexts. Around someone’s neck, for example, a cross can symbolize religious reverence; over a grave site, a belief in everlasting life; or set in flames, racial hatred. LO 8-2 Norms and Values “Wash your hands before dinner.” “Thou shalt not kill.” “Respect your elders.” All societies have ways of encouraging and enforcing what they view as appropriate behavior while discouraging and punishing what they consider to be inappropriate behavior. They also have a collective idea of what is good and desirable in life—or not. In this section we will learn to distinguish between the closely related concepts of norms and values. NORMS Norms are the established standards of behavior maintained by a society. For a norm to become significant, it must be widely shared and understood. For example, in movie theaters in the United States, we typically expect that people will be quiet while the film is shown.
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