Module Outline What Is Culture? Cultural Universals Ethnocentrism Cultural Relativism Sociobiology and Culture LO 7-1 What Is Culture? Culture is the totality of learned, socially transmitted customs, knowledge, material objects, and behavior. It includes the ideas, values, and artifacts (for example, DVDs, comic books, and birth control devices) of groups of people. Patriotic attachment to the flag of the United States is an aspect of culture, as is a national passion for the tango in Argentina. Sometimes people refer to a particular person as “very cultured” or to a city as having “lots of culture.” That use of the term culture is different from our use in this textbook. In sociological terms, culture does not refer solely to the fine arts and refined intellectual taste. It consists of all objects and ideas within a society, including slang words, ice-cream cones, and rock music. Sociologists consider both a portrait by Rembrandt and the work of graffiti spray painters to be aspects of culture. A tribe that cultivates soil by hand has just as much culture as a people that relies on computer-operated machinery. Each people has a distinctive culture with its own characteristic ways of gathering and preparing food, constructing homes, structuring the family, and promoting standards of right and wrong. The fact that you share a similar culture with others helps to define the group or society to which you belong. A fairly large number of people are said to constitute a society when they live in the same territory, are relatively independent of people outside their area, and participate in a common culture. Metropolitan Los Angeles is more populous than at least 150 nations, yet sociologists do not consider it a society in its own right. Rather, they see it as part of—and dependent on—the larger society of the United States. A society is the largest form of human group. It consists of people who share a common heritage and culture. Members of the society learn this culture and transmit it from one generation to the next. They even preserve their distinctive culture through literature, art, video recordings, and other means of expression. Cultural practices vary across societies. In China, married couples rarely wear wedding rings. To signify their commitment, couples who appear in public often sport matching or complementary outfits. MODULE SEVEN The Study of Culture 59
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