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Brief Table of Contents


Part 1 Basic Concepts

Chapter 1   Introduction     2
Chapter 2   Economistsí View of Behavior     14
Chapter 3   Markets, Organizations, and the Role of Knowledge     41

Part 2 Managerial Economics

Chapter 4   Demand     70
Chapter 5   Production and Cost     98
Chapter 6   Market Structure     128
Chapter 7   Pricing with Market Power     151
Chapter 8   Economics of Strategy: Creating and Capturing Value     177
Chapter 9   Economics of Strategy: Game Theory     212
Chapter 10   Incentive Conflicts and Contracts     239

Part 3 Designing Organizational Architecture

Chapter 11   Organizational Architecture     262
Chapter 12   Decision Rights: The Level of Empowerment     284
Chapter 13   Decision Rights: Bundling Tasks into Jobs and Subunits     313
Chapter 14   Attracting and Retaining Qualified Employees     338
Chapter 15   Incentive Compensation     368
Chapter 16   Individual Performance Evaluation     397
Chapter 17   Divisional Performance Evaluation     428

Part 4 Applications of Organizational Architecture

Chapter 18   Vertical Integration and Outsourcing     460
Chapter 19   Leadership: Motivating Change within Organizations     496
Chapter 20   Understanding the Business Environment: The Economics of Regulation     519
Chapter 21   Ethics and Organizational Architecture     547
Chapter 22   Organizational Architecture and the Processof Management Innovation     572

Glossary     595

Index     605

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