| |
| |
|
Microeconomics, 15/e
Campbell R. McConnell, University of Nebraska, Emeritus
Stanley L. Brue, Pacific Lutheran University
Information Center
|
|
|
|
|
Book Features
|
- Comprehensive
Explanations at an Appropriate Level.
Microeconomics is comprehensive, analytical, and challenging yet fully
accessible to a wide range of students. Its thoroughness and accessibility
enable instructors to select topics for special classroom emphasis with confidence
that students can read and comprehend independently other assigned material
in the book.
- Fundamentals
of the Market System.
Many economies throughout the world are making the difficult transition from
planning to markets. Our detailed description of the institutions and operation
of the market system in Chapter 4 is even more relevant than before.
We pay particular attention to property rights, entrepreneurship, freedom
of enterprise and choice, competition, and the role of profits because these
concepts are poorly understood by beginning students.
- Early
Integration of International Economics.
We give the principles and institutions of the global economy early treatment.
Chapter 6 examines the growth of world trade, the major participants in world
trade, specialization and comparative advantage, the foreign exchange market,
tariffs and subsidies, and various trade agreements. This strong introduction
to international economics permits "globalization" of later microeconomics
discussions.
- Early
and Extensive Treatment of Government. Government
is an integral component of modern capitalism. This book introduces the economic
functions of government early and accords them systematic treatment in Chapter
5. Chapter 17 examines government and market failure in further detail and
Chapter 18 looks at salient facets of public choice theory and taxation. Additionally,
the text includes issues- and policy-oriented chapters.
- Emphasis
on Technological Change and Economic Growth.
This edition continues to emphasize economic growth. Chapter 2 uses the production
possibilities curve to show the basic ingredients of growth. Chapter 13 provides
an explicit and cohesive discussion of the microeconomics of technological
advance, including topics such as invention, innovation, and diffusion; startup
firms, R&D decision making; market structure and R&D effort; and creative
destruction.
- Stress
on the Theory of the Firm.
We have given much attention to microeconomics in general and to the theory
of the firm in particular. The concepts of microeconomics are difficult for
most beginning students and too-brief expositions usually compound these difficulties
by raising more questions than they answer. To cement understanding we couple
analysis of the various market structures with a discussion of the impact
of each market arrangement on price, output levels, resource allocation, and
the rate of technological advance.
- Focus
on Economic Issues.
For many students, microeconomic issues are where the action is. We sought
to guide that action along logical lines through the application of appropriate
analytical tools. In this part we favor inclusiveness; instructors can effectively
choose two or three chapters from this group.
|
|
|
|
Copyright ©2001 The McGraw-Hill Companies.
Any use is subject to the
Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of the
The McGraw-Hill Companies.
|
|
