| |
| |
|
Microeconomics, 15/e
Campbell R. McConnell, University of Nebraska, Emeritus
Stanley L. Brue, Pacific Lutheran University
Chapter 8 Consumer Behavior and Utility Maximization
|
|
|
|
|
Web-Based Questions
|
|
Web-Based Questions
- Web-Based Question: The ESPN Sportszone-to
fee or not to fee The ESPN Sportszone,
at espn.sportzone.com/, is a major sports information site. Most of
the content is free, but ESPN has a premium membership (articles marked with
"IN’’) available for a monthly or an annual fee. Similar, but fee-free,
sports content can be found at the websites of CNN/Sports Illustrated, www.cnnsi.com/,
and CBS Sports Line, cbs.sportsline.com/. Since ESPN has put a price
tag on some of its sports content, it implies that the utility of a premium
membership cannot be found at a no-fee site and is therefore worth the price.
Is this the case? Use the utility maximization rule to justify your subscribing
or not subscribing to the premium membership.
- Web-Based Question: Here is $300-go spend
it at Wal-Mart Assume that you and several classmates each receive
a $300 credit voucher (good for today only) from Wal-Mart Online. Go to www.wal-mart.com/
and select $300 worth of merchandise. Use Add to Cart to keep a running total,
and use Review Cart to print your final selection. Compare your list with
your classmates’ lists. What explains the differences? Would you have purchased
your items if you had received $300 in cash to be spent whenever and wherever
you pleased?
|
|
|
|
Copyright ©2001 The McGraw-Hill Companies.
Any use is subject to the
Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of the
The McGraw-Hill Companies.
|
|
Origin of the Idea
Analogies, Anecdotes, and Insights