Marketer’s Showdown
McGraw-Hill/Irwin is pleased to announce the release of Marketer’s Showdown, a new, web-delivered, interactive video case program that puts students in the middle of dynamic marketing strategy decision-making, alongside real marketers. Marketer’s Showdown allows instructors to assign up to nine cases, focusing on up-to-the-minute marketing issues faced by companies within the music, automotive, and soft drink industries, covering virtually every concept taught in a Principles of Marketing.

Advertising Target Practice
This new Web-based learning tool combines video and interactive elements to allow students to explore the concepts and theories presented in the text as they relate to real-world practice. Each segment takes an in-depth look at a real advertising agency and their work on an actual client campaign. Students will study real-world marketing problems, examine objectives of the campaign process, and then be given an opportunity to step in the shoes of an agency player and create their own versions of the campaigns. This exciting new online tool allows students to view video interviews and then apply their own critical thinking to how they would create a team, select a strategy, and build a campaign.

Interactive Student Toolkit
The Toolkit is a set of interactive exercises that are working models of the concepts presented in the text. Sophisticated, fun, and instructive, this Interactive Toolkit contains up to 3 gradable assignments.