Strategic Management and Business Policy Information Center:


		About the Author Book Preface Table of Contents



	Student Edition
	Instructor Edition

Strategic Management and Business Policy, 3/e

Azhar Kazmi, Formerly Professor, Aligarh Muslim Univ., Aligarh

ISBN: 0070263620
Copyright year: 2008

This third edition of the popular text in strategic management in India has the latest and current discussion in the discipline of strategic management, in a lucid and reader friendly manner. This is a thoroughly revised and updated edition with thirty -eight new case studies.

SALIENT FEATURES:

Latest framework of strategic management including strategy formulation, implementation, evaluation and control

Special emphasis on internationalisation and digitalisation in the context of startegic management

Latest topics such as resource-based view, dynamic capabilities, business modelling, VRIO framework, balanced scorecard and so on…

Hundreds of new examples and illustrations of Indian companies and organizations

With many features, this edition continues the tradition of being a text ideal for self-study and comprehensively meets the requirements of graduates and post-graduate students of management and allied disciplines. Middle-level managers, trainers, and consultants would also find this book quite useful.

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a complimentary copy for review.