HelpFeedback
Kerin: Marketing
Information Center
Table of Contents


Marketing, 12/e

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota-Minneapolis

ISBN: 0077861035
Copyright year: 2015

This textbook and accompanying Website are "Out of Print." Please check with your instructor or McGraw-Hill Learning Technology Representative on the availability of current editions.



Instructors: To experience this product firsthand, contact your McGraw-Hill Education Learning Technology Specialist.