Chapter 1
| Communication Interpersonal Mass Cultural definition Feedback Encoding Decoding Noise Medium Mass medium Media Inferential feedback Culture Dominant Bounded Media effects Micro level Macro level Research Administrative Critical |
Perspective Transmissional Ritual Cultural storyteller Cultural forum Technological determinism Concentration of media ownership Oligopoly Globalization Audience fragmentation Narrowcasting Niche marketing Targeting Taste publics Convergence Synergy |
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