The magazine as we know it was introduced after the Revolutionary War. Factors such as increased literacy and industrialization fueled growth in the industry. The medium was an important force for social change in the early 20^th century, due to the muckrakers. After the coming of television, magazines continued to prosper through increased specialization.

Of the 22,000 magazines in operation today, the top 800 consumer magazines account for three-quarters of the industry’s revenue. Since space is sold on the basis of circulation, research groups such as the Audit Bureau of Circulation and Simmons verify a magazine’s circulation numbers.

Advertisers value the homogeneous audience of magazines, though media such as cable television and online content providers are challenging the preeminence of magazines as a specialized medium. However, advertisers still appreciate the magazine’s audience because they are educated, have high incomes, and read magazines partly for the ads.

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