Introduction to Mass Communication, Media Literacy and Culture by Stanley J. Baran

Worksheet 5-2 Online Magazines

Go online (World Wide Web) and find an electronic magazine. Then answer the following questions:

The title of the online magazine is:

  1. Who publishes the magazine?


  2. How often is it published?


  3. Is there a cost to access it?


  4. How would you describe the readers (audience/demographic) for this publication?


  5. What kinds of products are advertised in this magazine?


  6. Do the ads seem to "target" the desired demographic (see question #4)? How?


  7. How are online magazines different from print magazines? How are they the same? What would be the advantages and disadvantages of "publishing" online versus publishing in print?
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