Introduction to Mass Communication, Media Literacy and Culture by Stanley J. Baran

Chapter 9

Flacks
Pseudo-event
Publics
Fixed fee arrangements
Collateral materials
Advertorials
Public relations
   Publicity
   Communication
   Public affairs
   Government relations
      Lobbying
   Community relations
   Minority relations
   Financial public relations
   Industry relations
   Press agency
   Promotion
   Media relations
   Issues management
   Propaganda
Executive
Account executives
Creative specialists
Media specialists
Research
   Focus groups
Financial services
Greenwashing
Video news release
Satellite-delivered media tour

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