Chapter 11
| Mass communication theory Middle-range theory Paradigm Paradigm shift Mass society theory Hypodermic needle theory Magic bullet theory Grand theory Limited effects theory Two-step flow theory Opinion leaders Opinion followers Attitude change theory Dissonance theory Selective processes Selective exposure Selective retention Selective perception Reinforcement theory Uses and gratifications approach Agenda setting Dependency theory Social cognitive theory Modeling Imitation Identification Observational learning Inhibitory effects Disinhibitory effects |
Cultural theory Symbolic interaction Product positioning Social construction of reality Signs Symbols Typification schemes Cultivation analysis Mainstreaming Critical cultural theory Neo-Marxist theory Base Superstructure The Frankfort School British cultural theory News production research Personalized news Dramatized news Fragmented news Normalized news |
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