Introduction to Mass Communication, Media Literacy and Culture by Stanley J. Baran

Chapter 12

Early window
Willing suspension of disbelief
Research
   Quantitative research
      Experiments
         Causal relationships
         Independent variables
         Dependent variables
         Participants
         Control group
         Experimental conditions
         Hawthorne effect
         Generalizability
         Field or natural experiments
      Surveys
         Population sample
         Random sample
         Stratified random sample
         Respondents
         Correlation
      Content analysis
   Qualitative research
      Historical research
         Primary sources
         Secondary sources
      Critical/Textual research
         Oppositional decoding
         Phenomenology
      Ethnographic research
         Participant-observer research
         Unobtrusive observer
Stimulation model of media violence
Aggressive cues model of media violence
Catharsis
Vicarious reinforcement
Environmental incentives
Desensitization
Stereotyping
Pseudo-events
Prosocial effects
Sample size
   Estimated sampling
   Error; error term
   Margin of error

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