Links for Chapter 9: Language
Specialized LanguageKnowing the technical jargon of a discipline, industry, or business indicates a level of knowledge and competence. For the "business buzzwords" that every job candidate should know, visit the Monster.com career Web site.
Another use of language specific to one area of knowledge is acronyms. Do you know the referent for AARP or what SEC stands for? Look them up at the AcronymFinder site.
If your research is filled with words that are unfamiliar to you, don’t shy away. Look them up in A Web of On-Line Dictionaries.
You should avoid words that confuse or alienate an audience. Terri Levine, a speech coach, suggests the "Top Ten Words and Phrases to Avoid When Presenting."
Bringing Language to LifeLooking for words or phrases to add vividness, immediacy, and interest to a speech? Find inspiration in the lengthy list of rhetorical devices from the University of Kentucky.
And if you think all these rhetorical devices don’t make a difference, read "Figures of Rhetoric in Advertising Language" from the Journal of Consumer Research.
When you’re ready to take a break from speech preparation, see if you can solve these analogy puzzles.
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