Chapter 9: Language: Making Verbal Sense of Your Message
Language is an essential part of effective speaking. Language not only influences perception but the process of thinking as well, as expressed in the linguistic relativity hypothesis. The language in a speech should take into account the diversity of the audience, it should be inclusive, and it should be appropriate and nonsexist. In order to use language effectively, speakers should use competence-enhancing language; they should also differentiate between denotative and connotative meaning. Vivid speech requires the use of rhetorical devices such as metaphor, simile, alliteration, parallel structure, and repetition. Sound grammar and correct pronunciation are also essential.
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