Chapter 12: Informative Speaking
Informative speaking is the process by which an audience gains new information or a new perspective on old information from a speaker. The speaker’s goal is to explain, instruct, demonstrate, or describe something to the audience. Successful informative speakers motivate their audience by identifying the audience’s self-interest, by showing them why the information they are about to hear is valuable to them. Informative speakers should use the message attributes novelty, compatibility, comprehensibility, relative advantage, observability, and trialability in their speeches. This type of speech is the most common and routinely occurs in the classroom, the workplace, and the community.
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