This exciting new textbook gives a comprehensive account of International Marketing theories and practices. The discussion moves from emerging trends and growing internationalisation of firms to an incisive analysis of market-entry strategies and strategic alliances. The authors also discuss about WTO, country analysis, research & opportunity analysis, cultural/political/legal environment, product policy, pricing strategy, logistics/distribution & SCM, advertising & promotion, sales management, and building brands -- in international markets. The examples and cases from such organisations as Ranbaxy, The Tata Group, The Birla Group, Toyota, GE, Dell, MacDonald’s, Wipro Coca Cola, and Pepsico, among others, will help the students in advancing from concept to application. With these ingredients, this textbook will cater to the International Marketing course offered in the MBA (Marketing) programs of universities and autonomous institutes.