Trade Journals

Alert!
The newsletter of the Marketing Research Association.
1344 Silas Deane Hwy., Suite 306,
P.O. Box 230, Rocky Hill, CT 06067-0230
(860) 257-4008
Fax: (860) 257-3990

Journal of Advertising Research
A bimonthly publication of the Advertising Research Foundation.
641 Lexington Ave., New York, NY 10022
(212) 751-5656, (212) 319-5265 fax

Journal of Marketing Research
A resource published by the American Marketing Association, focusing on developments in marketing research.

Journal of Marketing
A publication of the American Marketing Association, the Journal of Marketing provides the marketing community with original research on all aspects of marketing, including pricing, advertising, sales ethics, distribution and brand management, among others.

Marketing News
The American Marketing Association's primary vehicle for reporting on marketing.

Marketing Research
A publication of the American Marketing Association, it focuses on market research strategies to help build success.

Public Opinion Quarterly
The official publication of the American Association of Public Opinion Research.

Qualitative Market Research
Explores many contemporary issues and new developments in marketing research.

Research
A leading magazine for the market research industry. Research features industry news, both national and international, concise news analysis, authoritative features and case studies.

Marketing Research Web Links

Advertising Research Foundation
A nonprofit corporate-membership association.

American Association of Public Opinion Research
An association of public opinion researchers.

American Statistical Association
A scientific and educational society founded in 1839.
1429 Duke St., Alexandria, VA 22314-3415
(703) 684-1221, (888) 231-3473, (703) 684-2037 fax

Association for Consumer Research
An organization comprised primarily of academic researchers in the field of consumer behavior.

Council for Marketing and Opinion Research
An organization established to protect the value that marketing and opinion research represents to the public and industry.
170 North Country Road, Suite 4, Port Jefferson, NY 11777
(631) 928-6206, (800) 887-CMOR, (631) 928-6041 fax

Council of American Survey Research Organizations
A trade organization for commercial, full-service survey research companies based in the United States.

KnowThis.com
An extensive list of marketing research Web links.

Marketing Research Association
An organization dedicated to promoting excellence in the opinion and marketing research industry.
1344 Silas Deane Hwy., Suite 306,
P.O. Box 230, Rocky Hill, CT 06067-0230
(860) 257-4008, (860) 257-3990 fax

Market Research Society
The world's largest professional body for individuals employed in market research or with an interest in it.

Product Development and Management Association
A volunteer-driven, not-for-profit organization created to improve the effectiveness of people engaged in developing and managing new products-both new manufactured goods and new services.

Professional Marketing Research Society
A nonprofit organization for marketing research professionals engaged in marketing, advertising, social, and political research.

Qualitative Research Consultants Association
A not-for-profit professional organization of practitioners who specialize in qualitative research, such as moderators and analysts of focus groups and individual, in-depth interviews.

Research Industry Coalition
An association of associations promoting integrity and good practice in marketing and opinion research.

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