Interactive Activity

Chapter 17 Promotional Concepts And Strategies
Chapter 18 Visual Merchandising And Display
Chapter 19 Advertising
Chapter 20 Preparing Print Advertisements

Marketing Links

American Advertising Federation
Protects and promotes the well being of advertising.

Point-Of-Purchase Advertising International
POPAI is the only trade association of the point-of-purchase advertising industry dedicated to serving its more than 1,700 members internationally by promoting, protecting and advancing the broader interests of P-O-P advertising through research, education, trade forums, and legislative efforts.

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