Unit 10: Product and Service Management, Student Resources, PS Marketing Essentials, MHHE 2003

Student Resources
Unit 10: Product and Service Management

Interactive Activity

Chapter 30 Product Planning
Chapter 31 Branding, Packaging, and Labeling
Chapter 32 Extended Product Features

Marketing Links

Guerrilla Marketing
Information about all facets of marketing, including branding and product positioning.

Packaging World
The leading packaging publication in North America, PW covers a broad range of packaging ideas and applications to help packagers find useful information and solutions to help their operations.

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Unit 7

Unit 8

Unit 9

Unit 10

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Units 1-4

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Units 9-12

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