Chapter Summary

Several design elements should be considered when creating multimedia presentation aids, including theme, flow, color, and font selection. The theme of a presentation, which is a recurring element, should be easy for the audience to follow. Proper use of colors, pictures, and fonts can help convey the theme in multimedia aids. This holds the presentation together, which gives the presentation a professional image and makes the audience aware of the mood of the speech. It is important for multimedia presentation aids to flow. An effective flow for visual aids is created with proper use of white space, simple designs, and a lack of clutter. In addition to creating a flow for the multimedia aids, it is important to make proper font-size and typeface selections to ensure effective presentation aids. Color on visual aids can be useful for creating contrast, emphasis, or emotion. It is important to not distract your audience with too much color on a visual aid. When deciding on colors, font sizes, and typefaces, it is important to make selections that make the most impact and are easily seen or read by the audience.

Online Links

Cool Archive (Page 63)
www.coolarchive.com

Color Matters (Page 70)
www.colormatters.com

Retail Web sites (Page 75)
http://www.gap.com
http://www.macys.com
http://www.jcpenney.com
http://www.walmart.com

eFlashcards

Sharpen your knowledge of chapter terms and definitions with eFlashcards or an interactive crossword puzzle.

Practice Tests

Test your understanding of the chapter material with a self-scoring Practice Test.

Some activities require Flash 6.0 Player. If you do not have this application, you may download it now.

Back to Top