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For Immediate Release McGraw-Hill
Higher Education and eInstruction Interactive Classroom Solution Promotes Active Learning New
York – May ___, 2003 – McGraw-Hill Higher Education, a leading
provider of electronic and print learning solutions, and eInstruction
Corporation today announced an exclusive alliance that leverages the leadership
position of both companies in higher education. Under the alliance, eInstruction’s
Classroom Performance System (CPS) can be aligned with McGraw-Hill Higher
Education content to provide instructors immediate electronic feedback
on student comprehension in the classroom. The
cornerstone of CPS is a hand held device that enables students to respond
electronically to questions or quizzes provided by professors in the classroom.
The system allows instructors to view student feedback in real-time, thus
allowing them to modify instruction based on individual student or group
responses. These student responses can be maintained within the instructor’s
grade book, the CPS grade book and/or posted to the CPSOnline web site
that supports the course. More than 250,000 CPS response pads have already
been successfully deployed in the U.S. education market place. “We
are pleased to align with eInstruction in bringing this exciting technology
to the classroom,” said Ed Stanford, president of McGraw-Hill Higher
Education. “By aligning our leading content with this award winning
classroom response system, instructors now have an instant feedback mechanism
that encourages participation from every student and enhances the learning
process.” “McGraw-Hill
has a proven track record of bringing quality content to the higher education
market through technology solutions that provide substantial instructional
value to both students and professors,” said Dr. Darrell Ward, president
of eInstruction Corporation. “Now we can provide technology to every
student in both large and small classes at very affordable costs while
improving the instructional process and improving the flow of performance
results to students through our associated CPSOnline website.” McGraw-Hill
Higher Education is a leading global provider of educational materials
and professional information targeted at the higher education market.
It is part of McGraw-Hill Education, a division of The McGraw-Hill Companies,
a global information services provider meeting worldwide needs in the
financial services, education and business information markets through
leading brands such as Standard & Poor's and BusinessWeek. The Corporation
has more than more than 320 offices in 34 countries. Sales in 2002 were
$4.8 billion. Additional information is available at www.mcgraw-hill.com. eInstruction Corporation is the market leader in student response systems with products in all 50 states and several foreign countries. As the winner of the prestigious BETT award for innovation at the London show in January of 2003, the world’s largest educational technology show, eInstruction has continued a proven record of innovation in the education market place since it inception in 1981. Additional information is available at www.einstruction.com.
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