Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Web sites in Chapter 10
Des Moines RegisterUniversity Daily Kansan
Lawrence Journal-World
HotWired
Arizona State University State Press
New York Times book review
10-1. Advertising Quiz
10-2. Advertising Resources
The
University of Texas at Austin has several wonderful sites for resources
and basic information.
American Association of Advertising Agencies
Jupiter Communications ,a site devoted to advertising and marketing research
Internet Advertising Bureau
Newspaper Association of America (has a lot of marketing and advertising information related to newspapers)
Audit Bureau of Verification Services (for online advertising)
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