Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
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Web sites in Chapter 11
Lynda
Weinman's browser-safe colors
Mario Garcia
Disney
Mercedes
Benz
HotWired
New York
Times
ChicagoTribune
Poynter
Institute
11-1. Site Design Analysis
Check at least a dozen or more media sites
to compare their designs. Start with the American
Journalism Review Newslink site for easy access to media newspapers,
magazines and broadcast sites. Try to include some international sites
for comparisons.
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Do you get a first impression in 20 seconds
that reveals what the site is about?
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Does the design reflect the location of the
media organization if that is relevant?
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Is the design appropriate for the type of
content?
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Do the colors match the mood and purpose of
the site?
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Are the colors consistent or coordinated throughout
the site?
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Is the navigation throughout the site easy
to use?
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Does the site download quickly?
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Is the layout of the site clear or cluttered?
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Is the contrast of the typeface and background
strong enough so it is easy to read the text?
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Are the typefaces limited to one or two fonts
or are there too many mixtures of typefaces?
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Is there anything distincitve about the design
of a site or does it resemble many others?
Answer the questions in your textbook about
mood.
Then take this color test to see how your
body creates complementary colors. Before you click the test, here
are your instructions: Stare at the red screen for a full minute, preferably
in the middle of the screen. Try not to blink. Then close your
eyes tightly. What color do you see? Hit your back button when you
are finished. Now click the color
test.
Now check the effect that surrounding
colors have on gray. All of these shades of gray are exactly the
same. Do they look the same or do they slightly vary because of the
colors that surround them? Click on the
gray
test.
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