How do I conduct an observational
or correlational study?
• Observe, measure variables
When researchers choose observational
and correlational designs, they typically first select
a sample of participants and then observe and measure
the variables of interest (as defined by operational definitions).
Psychologists can make observations either directly by
watching and recording people's behavior or indirectly
by checking records of people's past behavior. Another
form of observation occurs when individuals are asked
to report their thoughts and feelings on paper-and-pencil
surveys (questionnaires) or during interviews.