Isn't it possible
that conditions of an experiment differ in other ways,
besides the independent variable?
• Holding conditions constant
A second feature
that must present in the experiment in order to conclude
that an apology causes people to have lower desires for
revenge is called holding conditions constant.
Holding conditions constant means that the only
thing we allow to vary in the two conditions is the presence
or absence of an apology. Everything else for the two
groups is the same. Remember that scientists seek to isolate
the variables they think impact behavior. By manipulating
only whether an apology is present and holding
all other potential variables constant, the researcher
can test whether apologies influence vengeful behavior.
Thus, in our example, the two scenarios are exactly the
same except for one sentence about an apology.
The goal of experimental
research is to understand the causes of people's behavior.
When we manipulate an independent variable, randomly assign
participants to conditions, and hold conditions constant,
we are in a position to state that the independent variable
causes any differences in the dependent variable.
When we can confidently make this causal inference,
we say that an experiment has internal validity.
Experimental
designs are the most powerful designs for identifying
cause-and-effect relationships (causal inferences) between
variables. Thus, if your research question seeks to
identify the causes of a relationship between variables,
you should use an experimental design.