Book Cover  American Government 4/e     Thomas E. Patterson
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Chapter 9: Political Parties, Candidates, and Campaigns: Contesting Elections


CHAPTER OUTLINE

CHAPTER OUTLINE

Introduction

1998 New York Democratic primary for U.S. Senate—extreme candidate-centered politics

Party-centered politics predominate in Europe

U.S. party organizations among the weakest in the world

The chapter’s main points:

Partys organizations’ controls have declined appreciably

U.S. parties are decentralized and fragmented

Party organizations have made "comeback" (money and media demands)

Candidate-centered campaigns are based on media and consultants

Candidates’ campaign freedom weakens voting impact upon national policy

The Weakening of Party Control

Fundamental purpose of parties is to contest elections

Today, "it is a politics of every candidate for himself"

Control of Nominations (Selection of individual who will run as party’s candidate)

Parties once controlled nominations

Then, loyalty to party organization was paramount (urban machines)

Progressives argued for party democracy

Primary elections place nomination decisions in hands of voters

Primaries are "severest impediment" to party strength

Some forty states use primaries to select "presidential" delegates

Different forms: open, closed, and "blanket"

Absence of primaries in Europe has kept parties strong

Epstein: primaries may have prolonged life of two parties

Control of Election Workers

Workers less important today

Party workers attracted by patronage; today also volunteers

Control of Party Platforms—Today tailored to policy positions of nominee

Candidates for Congress ignore platform

In Europe, party’s candidates must campaign on national platform

The Structure and Role of Party Organizations

Introduction

U.S. parties—loose associations of national, state, and local organizations

European parties tend to be hierarchical

U.S. parties—not hierarchical due to federalism, tradition of local autonomy

Local Party Organizations

About 95 percent of party activists work at local level

Local parties: strongest in urban areas, Northeast, Midwest

Big-city political machines were a form of local party organization

Today, local party organizations most active during elections

State Party Organizations

State central committees; chairperson (administrator, leadership role)

State parties have expanded budgets/staffs in recent years

Concentration on races for governor, U.S. Senate, state legislature

National Party Organizations

National committees (DNC, RNC) have only limited power

DNC and RNC raise and distribute campaign funds

House and Senate campaign committees raise more money

The Candidate-Centered Campaign

Running for Office

Seeking Funds: "The Money Chase"

High campaign costs force candidates to spend much time raising money

Creating Organization: "Hired Guns"

"New politics" centered on consultants, pollsters, fundraisers, etc.

Devising Strategy: "Packaging the Candidate"

Today, candidates’ media images are crucial

Going Public: "Air Wars" and "Spin"

Candidates use TV ads and appearances and seek to put favorable "spin" on news coverage

Using the Party: The "Service Role"

Parties provide candidates research, advice, funds

Parties funnel "soft money" to candidates

National/state parties have a service relationship

Parties, Candidates, and the Public’s Influence

Introduction: European parties are cohesive and disciplined, U.S. parties are not

Candidate-centered campaigns

Provide flexibility and new blood to electoral politics

Encourage national officeholders to be responsive to local interests

Prominent influence of special interests and stress on campaign funding

Can degenerate into personality contests and "attack politics" (Robb-North)

Blur the connection between campaigning and governing


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