Book Cover  American Government 4/e     Thomas E. Patterson
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Chapter 11: The News Media: Communicating Political Images


CHAPTER OUTLINE

CHAPTER OUTLINE

Introduction

Media emphasis differs: O.J. Simpson trial vs. birthrate among unwed women

The news: "a highly selective portrayal of reality"

Stress is on timely, dramatic, compelling events (news is a business)

George Will: a development requires a defining event to be news

The press or news media: Print (newspapers/magazines) and broadcast (TV, radio)

Heightened influence—due to technology, void created by parties’ decline

A key link between the public and its leaders

Public: more favorable view of press than of their political representatives

The chapter’s main ideas:

American press was initially linked to party system, then became "objective"

News organizations present a common version of the news

News media perform three significant roles:

Signaler (events and problems are brought before public)

Common carrier (a channel by which leaders can address the public)

Watchdog (press scrutinizes official behavior for wrongdoing)

The press cannot replace political institutions, although it tries to

The Development of the News Media: From Partisanship to Objective Journalism

Introduction

Jefferson: preferred "newspapers without a government"

Hamilton—urged John Fenno to start Gazette of the United States

Jefferson—urged Philip Freneau to start National Gazette

Early newspapers—printed party propaganda, i.e., partisan press

Newspapers were also too expensive for average citizen

From a Partisan Press to an "Objective" One

Telegraph, rotary press helped created penny newspaper (New York Sun)

Increased circulation/revenues gave newspapers independence from government

"Yellow journalism" and battle between Hearst and Pulitzer (1898 war)

"Objective journalism"—Adolph Ochs of New York Times

Also promoted by new schools—Columbia, Missouri

Partisanship most obvious during campaigns, but only one-fourth endorse

Descriptive reporting—describing the facts

Greater stress on interpretive reporting (from 8 to 80 percent for Times)

The Development of the Broadcast Media

Radio and Television: The Truly National Media

FDR’s use of radio and "fireside chats"

TV has expanded, is all-pervasive (CNN, C-SPAN)

Radio talk shows—fifth of public claims to listen (mostly conservative)

TV journalists: rely on interpretive style, moreso than newspaper writers

Wish to appeal to entertainment

Each news story should display attributes of fiction

 

Government Licensing and Regulation of Broadcasters

Establishment of FCC—Federal Communications Commission

FCC can withdraw station’s license (rarely does so)

Equal-time provision; "fairness doctrine" repealed in 1987

Freedom and Conformity in the U.S. News Media

Introduction

Some democracies impose restraints on press (Great Britain)

Broadcasters, press in U.S. have less government control compared to Europe

Libel laws (public figures) help; hard to block stories

U.S. government provides indirect economic support (postal rates)

Enormous news industry—1,600 papers, 10,000 radio stations, five TV networks, etc.

Each weekday—more than 20 million Americans tune in to a network newscast

Average daily circulation of American’s newspapers is 40 million

Despite great number of media forms, most Americans receive uniform news

Pack journalism, groupthink, media concentration, etc., are reasons

Basic reason for uniformity—reporters do not take partisan sides

Domination of News Production

Lack of diversity related to there being so few news organizations that generate information

Radio with "canned news"

Associated Press—services 95 percent of nation’s dailies

TV news production—dominated by five networks

News Values and Imperatives

Competitive pressures (not to be different)

New York Times—"the bulletin board" for other newspapers

Fast pace of journalism, shared professional values create conformity

The News Media as Link: Roles the Press Can and Cannot Perform

Introduction

Many European papers are partisan (Daily Telegraph—Britain’s Conservative Party)

American media—usually don’t take sides in partisan conflicts

Media—search for interesting stories; parties/groups—voice opinions and values

The Signaler Role (alerting public to important developments as soon as they happen)

U.S. media does this well (Haiti in 1994)

More than half of all national news comes from Washington (president, Congress)

Agenda setting—media focuses public’s attention on what to think about

Note 1993–1994 media’s stress on crime

More than 10 percent of public named crime as most important problem

In reality, crime in America decreased by 2 percent in the 1993–1994 period

The Common-Carrier Role (leaders and public communicate through open channel)

Political leaders seek media coverage

Today, journalists less deferential to leaders

Vietnam/Watergate contributed to media suspicions about politicians

News today is journalist centered

Shrinking "sound bite"—below ten seconds in recent campaigns

For every minute of candidate exposure, journalists spoke five minutes

The Watchdog Role (press will expose corrupt or incompetent public officials)

Woodward and Bernstein’s investigation of Watergate scandal

Conflict between watchdog and common-carrier roles

Press criticizes leaders for regular conduct of politics as well as for scandals

 

"Bad news is good news"

Negative bias in news stories

Focus on politicians’ personal lives

Public has an ambivalent attitude toward media

Over half believe press criticism prevents abuses by politicians

Over two-thirds state that press impedes efforts to solve societal problems

The Public Representative Role (spokesperson for and advocate of the public)

Many reporters believe they have mandate to represent public

Open question whether press changed Vietnam policy; yet see Tet Offensive

Lack of Accountability—public doesn’t elect press like they do politicians

Press resists public scrutiny of its actions (editorial meetings, sources)

Self-regulation attempts failed—National News Council disbanded in 1984

"News from Nowhere"—Politics represents values and interests, but not media

Journalists respond to good stories, not political concerns (O.J. Simpson)

Press searches for dramatic stories

Lippmann: "The press is no substitute for political institutions"

Vital, but Limited—Democracy needs a free press, but media cannot replace political institutions (beyond its capacity)

Receiving the same news does not create an organized community

News creates a "pseudo-community"

Media—are not a guide to policy choices


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