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    Preface
Part I  General Issues
  1. Introduction

      Psychology as a Science

        The Scientific Method

        Scientific and Nonscientific Approaches to Knowledge

      Goals of the Scientific Method

      Scientific Theory Construction and Testing

      Scientific Integrity

      Getting Started Doing Research

      The Organization of This Book

      Summary

      Key Concepts

      Review Questions

      Challenge Questions

  2. Ethical Issues in the Conduct of Psychological Research

      Introduction

      Things You Need to Know Before You Begin to Do Research

        APA Ethical Standards

        Commentary

      The Risk/Benefit Ratio

        Determination of Risk

        Minimal Risk

        Dealing with Risk

        Obtaining Informed Consent

        APA Ethical Standards

        Commentary

      Deception in Psychological Research

        APA Ethical Standards

        Commentary

      Additional Responsibilities to Research Participants

        APA Ethical Standards

        Commentary

      Research with Animals

        APA Ethical Standards

        Commentary

      Reporting of Psychological Research

        APA Ethical Standards

        Commentary

      Steps for Ethical Decision Making

      Summary

      Key Concepts

      Review Questions

      Challenge Questions

Part II Descriptive Methods

  1. Observation

      Overview

      Classification of Observational Methods

      Observation without Intervention

      Observation with Intervention

        Participant Observation

        Structured Observation

        Field Experiments

      Recording Behavior

        Obtaining Qualitative Measures of Behavior

        Obtaining Quantitative Measures of Behavior

      Sampling Techniques

        Time and Event Sampling

        Situation Sampling

      Analysis of Observational Data

        Data Reduction

        Observer Reliability

      Problems in the Conduct of Observational Research

        Influence of the Observer

        Observer Bias

      Summary

      Key Concepts

      Review Questions

      Challenge Questions

  2. Correlational Research: Surveys

      Overview

      Correlational Research

        The Nature of Correlations

        Correlation and Causality

        Path Analysis

      Measures in Correlational Research

        Questionnaires as Instruments

        Margin of Error

        Reliability and Validity

        Predictions and Decisions

      Uses of Surveys

      Characteristics of Surveys

      Sampling Techniques

        Basic Terms of Sampling

        Approaches to Sampling

      Survey Methods

        Mail Surveys

        Personal Interviews

        Telephone Interviews

      Survey Research Designs

        Cross-sectional Design

        Successive Independent Samples Design

        Longitudinal Design

      Correspondence between Reported and Actual Behavior

      Summary

      Key Concepts

      Review Questions

      Challenge Questions

  3. Unobtrusive Measures of Behavior

      Overview

      Physical Traces

        Rationale

        Types of Physical Traces

        Problems and Limitations

      Archival Data

        Rationale

        Types of Archival Data

        Content Analysis

        Illustrative Uses of Archival Data

        Problems and Limitations

      Ethical Issues and Unobtrusive Measures

      Summary

      Key Concepts

      Review Questions

      Challenge Questions

Part III Experimental Methods

    Independent Groups Designs

      Overview

      Characteristics of Experiments

      Why Psychologists Conduct Experiments

      Experimental Control

      Random Groups Design

        Random Assignment

        Establishing External Validity

        Challenges to Internal Validity

      Alternative Independent Groups Designs

        Matched Groups Design

        Natural Groups Design

      Analysis of Experiments

        Overview

        Confidence Intervals

        Null Hypothesis Testing

        Limitations of Null Hypothesis Testing

        Analysis of Variance (ANOVA)

        Effect Size

        Meta-analysis

      Summary

      Key Concepts

      Review Questions

      Challenge Questions

  1. Repeated Measures Designs

      Overview

      Reasons for Using Repeated Measures Designs

      Practice Effects

      Balancing Practice Effects

        Complete Design

        Incomplete Design

      Limitations of the Repeated Measures Designs

        Irreversible Tasks

        Differential Transfer

      Analysis of Repeated Measures Designs

        Sensitivity and Power

        Repeated Measures Analysis of Variance

      Summary

      Key Concepts

      Review Questions

      Challenge Questions

  2. Complex Designs

      Overview

      Guidelines for Identifying an Experimental Design

      The Nature of Main Effects and Interactions

      Analysis of Complex Designs

        Logic of Analysis Plan

        Analysis with An Interaction

        Analysis with No Interaction

      Interpreting Interactions

        Interactions and Theory Testing

        Interactions and Contradictory Findings

        Interactions and External Validity

        Interactions and Relevant Independent Variables

        Interactions and Ceiling and Floor Effects

        Interactions and the Natural Groups Design

      Summary

      Key Concepts

      Review Questions

      Challenge Questions

Part IV Applied Research

  1. Single-Case Research Designs

      Overview

      The Case Study Method

        Characteristics

        Advantages of the Case Study Method

        Disadvantages of the Case Study Method

        The Case Study Method: Final Comments

        Applied Behavior Analysis

      Single-Case (N = 1) Experimental Designs

        Specific Experimental Designs

        Problems and Limitations Common to All Single-Case Designs

        Ethical Issues in Single-Case Designs

      Summary

      Key Concepts

      Review Questions

      Challenge Questions

  2. Quasi-Experimental Designs and Program Evaluation

      Overview

      Differences between Laboratory Experiments and Experiments in Natural Settings

        Control

        External Validity

        Goals

        Consequences

      True Experiments

        Characteristics of True Experiments

        Obstacles to Conducting True Experiments in Natural Settings

        Threats to Internal Validity Controlled by True Experiments

        Problems That Even True Experiments May Not Eliminate

      Quasi-Experiments

        The Nonequivalent Control Group Design

        Nonequivalent Control Group Design: The Langer and Rodin Study

        Sources of Invalidity in the Nonequivalent Control Group Design

        The Issue of External Validity

        Interrupted Time-Series Designs

        Time Series with Nonequivalent Control Group

      An Extension of Single-Case Designs to Research in Natural Settings

        Rationale

        The ABAB Design

      Program Evaluation

      Summary

      Key Concepts

      Review Questions

      Challenge Questions

Appendixes

    Appendix A Data Analysis and Interpretation

    Introduction

    The Multiple Stages of Data Analysis

    The Analysis Story

    Computer-assisted Data Analysis

    A Research Example

      Stage 1. Getting to Know the Data

      Stage 2. Summarizing the Data

      Stage 3. Confirming What the Data Tell Us

    Confirmatory Analysis Using NHST

      Comparison Between Two Means

      Summary of Confirmatory Analysis Based on NHST

    Confirmatory Analysis Using Confidence Intervals

      Construction of Confidence Interval for a Single Population Mean

      Construction of Confidence Interval for Difference Between Population Means

      Summary of Confirmatory Analysis Based on Confidence Intervals

    Comparison of Two Means in a Repeated Measures Design

    Recommendations for Comparing Two Means

    Data Analysis Involving More than Two Independent Groups

      Analysis of Variance (ANOVA)

      Calculating Effect Size for Independent Groups Designs

      Assessing Power for Independent Groups Designs

      Analytical Comparisons

      Confidence Intervals for Independent Groups Designs

      Error Bars and Confidence Intervals

    Single-factor Analysis of Variance for Repeated Measures Designs

      Effect Size for Repeated Measures ANOVA

      Using Confidence Intervals with Repeated Measures Designs

    Two-factor Analysis of Variance for Independent Groups Designs

      Effect Sizes for Two-factor Design with Independent Groups

      Illustration of Simple Main Effect

    Two-factor Analysis of Variance for a Mixed Design

    Statistical Tables

    Appendix B Questionnaire Construction

    Introduction

    Steps in Preparing a Questionnaire

    Guidelines for the Effective Wording of Questions

    Guidelines for the General Format of a Questionnaire

      Questionnaire Design

      Ordering of Questions

    Enhancing Response Rate in a Mail Survey

    Appendix C Communication in Psychology

    Introduction

    The Internet and Research

    Guidelines for Effective Writing

    Structure of a Research Report

      Title Page

      Abstract

      Introduction

      Method

      Results

      Discussion

      References

      Appendixes

      Author Note

      Footnotes

      Order of Manuscript Pages

    Oral Presentations

    Research Proposals

    A Sample Research Report

Glossary

References

Acknowledgments

Indexes

    Name Index

    Subject Index

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