Persuasion


"It is impossible to escape persuasive speaking, and persuasion has consequences. Change can occur when persuasion takes place. Persuasion is the process that occurs when a communicator (sender) influences the values, beliefs, attitudes, or behaviors of another person (receiver). . . .To fully understand persuasion, we need to understand influence and motivation." Hybels & Weaver, Communicating Effectively, p. 458)

Analyzing Rhetorical Argument

Canons of Rhetoric

Cognitive Dissonance

Fallacies

Forest of Rhetoric

History of Rhetoric

I Think . . . and Here's Why: An Exercise in Clear Self-Articulation

Persuasion Foundations Notes

Propaganda Analysis

Quintilian on Rhetoric

Sense or Nonsense Quiz: Testing the Value of Claims

Social Influence

Stephen's Guide to Logical Fallacies

Application: See how logical you are with this test (click here). After completing the test, consider: How logical do you think you are in persuasive situations? Is your persuasiveness more effective in your close relationships? Work relationships? Other contexts?


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