Interviewing: Principles and Practices
by Charles J. Stewart and William B. Cash
Study Questions
Your teacher may assign you to answer one or more of these questions. If they are
not assigned, you may use them to check your understanding. Material for answering
these questions may be found in chapter 6.
- Explain why ethical interview situations have unique ethical obligations for the
interviewer (as compared to other types of interview situations).
- What is the relationship between your research preparing for a persuasive interview and
ethics? What ethical responsibilities do you have when you conduct research?
- Explain the five interrelated conditions for persuasion.
- If you were researching your college or university to conduct a persuasive interview
with potential new students, what resources would you consult?
- Why is it important to analyze the interviewee prior to a persuasive interview and what
types of issues should you analyze?
- What are the differences between attitudes, beliefs, and values?
- How does the situation impact persuasive interviews?
- What should an effective opening accomplish in a persuasive interview situation?
- What is the purpose of creating a need or desire in a persuasive interview?
- How should you adapt to these types of interviewees: indecisive or uninterested
interviewees, hostile interviewees, closed-minded or authoritarian interviewees, skeptical
interviewees, shopping around interviewees, and intelligent/educated interviewees?
- Discuss different types of questions you should ask during the interview.
- What is "criteria" and why is it important in a persuasive/sales situation?
- Explain strategies you should use when presenting a solution.
- Explain the following elements of a persuasive interview closing: trial closing, filling
out the contract or agreement, and leave-taking.
- Explain what some of the common persuasive tactics used by interviewers are and how you
as an interviewee can recognize these tactics and make informed decisions.
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