v BRIEF CONTENTS module 1 The Challenging Context of International Business 2 module 2 International Trade and Investment 28 module 3 Sociocultural Forces 60 module 4 Sustainability and Natural Resources 90 module 5 Political Forces That Affect Global Trade 122 module 6 Intellectual Property Rights and Other Legal Forces 150 module 7 Economic and Socioeconomic Forces 180 module 8 The International Monetary System and Financial Forces 208 module 9 International Competitive Strategy 232 module 10 Organizational Design and Control 258 module 11 Global Leadership Issues and Practices 282 module 12 International Markets: Assessment and Entry Modes 308 module 13 Marketing Internationally 328 module 14 Managing Human Resources in an International Context 354 module 15 International Accounting and Financial Management 392 bonus module A International Institutions from a Business Perspective 416 bonus module B Export and Import Practices 446 bonus module C Global Operations and Supply Chain Management 470 Glossary 501 Company Name Index 509 Subject Index 516
Geringer_InternationalBusiness
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